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Most people don't realize that they spend hundreds or even thousands of
dollars a year buying the heavily advertised (HA) brand products in the
grocery and department stores. There is nothing in the grocery store that
is rocket science. Many of the less advertised (LA) brands or store brands
are just as good or better as the HA brands. You are paying for the
brainwashing that many HA brand manufacturers put in their advertising
campaigns. It is not difficult to make shampoos, conditioners, cleaning
products and all those other products that can be found in your local
grocery or department store. Why are you paying 4+ dollars for baby shampoo
when you can buy the less advertised brand for half the money? Do you like
wasting money? If the name brand products are better why would companies be
spending billions of dollars in advertising? The answer is that they are
not better. They are trying to convince you that the high price they are
charging is some how justified by a better product. Many times they are
using terminology that means nothing. Even over the counter drugs like
aspirin can be bought for half the price of the HA brands. This is a
product that has been around for decades. The LA products are under the
same FDA regulations as the HA brands. Save a lot of money and don't buy
the over priced HA brands.

When you pay the higher price for the HA brands you are paying for the
ridiculous high salaries of the CEO's, private jets, golden parachutes and
for the billions spent on advertising.

Every time you go to the store you can save several dollars. Over time this
can amount to a significant amount of money.